FOR MOST OF HUMAN HISTORY, OUR CLOTHES WERE MADE JUST FOR US.

Our ancestors stitched furs with bone needles, while artisans wove linen in Egypt, silk in China, COTTON IN INDIA, AND WOOL IN PERU...

...Medieval guilds turned tailoring into an art form, honoring each body's unique shape.

Then MASS PRODUCTION
took over.

Speed replaced
craftsmanship.

We prioritized standard sizes and assembly lines. Fast fashion flooded stores—cheap, disposable, never truly ours.

The consequences:

we deserve
better.

That's why
we created FLAIR.

CLOTHES DESIGNED BY YOU.
FIT TO YOUR BODY.
MADE SUSTAINABLY.

Get Early Access

and rediscover THE MAGIC OF clothing made for you.

BACKED BY THE BEST

CYAN BANISTER

JASON CALACANIS

ARIELLE ZUCKERBERG

LEE JACOBS